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Free Family Fun in Hereford this Easter from Hereford City Life

Free Family Fun in Hereford this Easter from Hereford City Life.

If you are looking for fun activities to do with the kids this Easter, Hereford City Life have it covered – it’s free AND there’s a sweet treat at the end too!

Hop into an Egg-cellent Augmented Reality Easter Egg Hunt with LoyalFree App

Hereford City Life has partnered with the LoyalFree App to launch an exciting Easter Egg Hunt like no other, running from March 31st to April 16th. The free family-friendly trail is set to revolutionize the traditional Easter Egg Hunt with the use of augmented reality technology. It’s a family-friendly experience that’s sure to delight people of all ages.

Participants can explore the city centre to hunt for ‘eggstra-ordinary’ Easter eggs hidden at various locations. By simply finding the posters and scanning the AR markers using their smartphone camera, participants can witness an Easter egg appearing right before their eyes!

Complete the trail by clicking ‘Check in Now’ at each location to receive a sweet treat at the end!

We encourage all participants to share photos of their Easter adventure on social media using the hashtag #LFEGGHUNT. It’s a great way to show off your egg-hunting skills and connect with other participants in the area.

LoyalFree’s Partnerships Manager, Sophie Carrick said, “We are thrilled to bring a unique and exciting Easter Egg Hunt experience to Hereford. With augmented reality technology, we’re taking the traditional Easter Egg Hunt to a whole new level, creating an eggstra-special adventure for all ages to enjoy!”

Participating in the trail is easy! Download the LoyalFree App for free and head to the trails section for more information. The LoyalFree app is available for download at or by searching for ‘LoyalFree’ in your app store.

To complement this great trail and deliver more Easter fun, Hereford City Life are also hosting an event in High Town on Saturday 9th April, with live music, a free children’s workshop from Make-it Happen and more!

Find more information about Easter in Hereford at

Hereford City Life is a consumer brand of Hereford Business Improvement District, run on behalf of BID members. Hereford BID is a non-profit private company (limited) funded by 500 businesses in the city centre. The organisation has 3 core strands underpinning its business plan, a document based on feedback from its member businesses on what they want to see happen, these are: i) High Profile Hereford – Marketing and Events ii) The Hereford Experience – Safe and Clean iii) Business Voice – Lobbying & Support. The company is run by up to 15 board directors who are also levy paying members.

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