Winter Glow – Kids Go Free offer on ticket sales until 6th September

Winter Glow is making Christmas even more accessible thanks to the return of the popular ‘Kids Go Free’ on the Light Trail offer for the 2026 festive season.

Winter Glow is the West Midlands’ biggest multi-attraction festive experience. Based at the Three Counties Showground, Malvern, it’s due to be held from 20 November to 31 December 2026.

Back by popular demand, children under the age of 10 go free on the Classic Light Trail experience when accompanied by a paying adult – but for a limited time only. The offer is due to end on Sunday 6 September. 

The Illuminated Light Trail includes more than 20 unique installations with brand-new immersive light features planned for this year. This year’s theme for the Light Trail is The Tale of Atlas Frost. It will depict the story of Atlas Frost, the Guardian of Curios, who is carrying home news of wondrous trinkets and toy inventions from faraway lands to Father Christmas.

While at Winter Glow, visitors can also enjoy other attractions such as ice skating on the West Midland’s largest indoor ice rink, UV Glow Crazy Golf, and truly special personalised Father Christmas Experiences.

Entry to Winter Glow is completely free, offering access to the fairground, Christmas Market and Food Quarter. Onsite parking is also free, representing even more savings for families.

Chris Tarren, Founder of Winter Glow, said: “Christmas is the time to make memories – last year we gave away 6,000 kids tickets to help families do just that. That’s why this year we have brought back the popular ‘Kids Go Free’ on the Light Trail offer, so even more families can enjoy the magic of Winter Glow.

“It’s going to be truly special, and we can’t wait to welcome visitors to Winter Glow this year.”