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Snowdogs Discover Birmingham

Take a wintry walk with our Snowdogs in Birmingham and enjoy a festive sculpture trail inspired by the animated sequel to the late Raymond Briggs’ timeless picture book The Snowman™.

In the heart-warming story, a young boy builds a snowman and creates a Snowdog with the remaining snow. At midnight both of his creations magically come to life.

Our collection of ten uniquely decorated Snowdogs are bringing festive fun to Birmingham city centre from 8 November 2023 until 4 January 2024.

Discover the Snowdogs by downloading a Christmas in Birmingham map or pick up a physical copy from city centre stores, Library of Birmingham, Bullring customer services and all of the Christmas attractions.

Each Snowdog sculpture will also help to raise funds for Birmingham Children’s Hospital Charity.

Families can follow the ten-letter Children’s Hospital challenge to be in with a chance of winning a £100 city centre dining voucher, courtesy of Birmingham Children’s Hospital Charity. Visit to enter.

The event is produced in partnership with Central BID Birmingham and Penguin Ventures.

Starry Night in Centenary Square
Ru-dog at the German Christmas Market
Elf at the Christmas in Cathedral Square Market
Candy Cane in the Great Western Arcade
Classic Snowdog on Corporation Street
Roodle in the Piccadilly Arcade
Sparkle at The Mailbox
Ginger in Southside
Bark the Herald Angels Sing in Bullring
Gizmo in Selfridges

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