From the moment you step through the doors of Magic Alley and realise that it really is bigger on the inside you are sure to find something to ignite your imagination.
Magic Alley is packed to the rafters with books, toys, dragons, crystal balls, spells, magic tricks, historic art prints and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.
Our Magical Attraction is where the magic of stories spring into life. Our interactive quests invite you to while away some time exploring a magical world of dragons, fairies, wizards, time travel, pirates and you may even meet the odd unicorn. We have a number of different events every year see below for the current event. The Attraction comes alive for Halloween which lasts the whole of October at Magic Alley! Check out the Halloween page for up to date information. Then the Attraction transforms again into a Christmas extravaganza as we welcome Father Christmas from mid November. More information on the dedicated Christmas page where is snows all year round!
The Wizards have even been known to magically transform The Magical Attraction into an atmospheric and intimate performance venue which plays host to travelling players, spellbinding Magicians, cabaret artistes, troubadours, storytellers and clairvoyants.