2nd August 2021: Play-Doh has today announced it will be trialling a brand new ‘Home Protection Service’ for parents of messy children across the UK.
Available to families in England, Scotland and Wales from today, the Play-Doh Home Protection Service will provide grown-ups with everything they need to allow their kids to enjoy messy play, without the stress. Through a theatrical experience, a team of Play-Doh’s Home Protection squad will rise to the emergency and install a fun and colourful playroom designed to keep playtime chaos under control.
Play-Doh’s new Home Protection Service already has the stamp of approval from celebrity parents, including McFly’s Harry Judd, and TV personality Ferne McCann, who have been seen welcoming the service into their homes, for a much-needed Play-Doh-proofing. Author and TV presenter Candice Brathwaite, and comedi-Mum Sophie McCartney, are also amongst those that have welcomed a visit from the Home Protection Service.
The new offering comes in response to kids’ demands relating to messy play being most likely to make parents shudder, according to new research of 1,000 UK adults – with “can I get the Play-Doh out?” (27 percent) appearing in the top five most dreaded questions kids ask their parents.
The research also found that unsupervised messy play is costing parents an average £293 a year replacing ruined or broken household items – with adults even spending an average six hours a week cleaning up after kids’ playtime sessions. However, whilst it’s messy business, three in five parents (60 percent) agreed that messy play is good for their child's development, with 58 percent adding that it fuels their imagination, and 53 percent saying it allows them to express themselves.
Anne Leonhardi, Marketing Director for Hasbro North Europe, comments: “In an age where people assume kids are glued to screens and aspiring to be social media stars, it’s pleasing to see they’re just as likely to be gluing glitter and modelling dough.
“We understand parents’ hesitancy to get Play-Doh out of the cupboard, and the headache it can create – especially with kids having spent more time at home than ever before – which is why we’re trialing the Home Protection Service in response to the findings; a scheme designed to take the stress out of creating mess and encouraging kids to unleash their creativity this summer”.
Play-Doh’s Home Protection Service will be rolled out to families across the UK today – for more information, including how to book the service, head to https://www.playdohhomeprotectionservice.com/