Story Knits

A unique pre-loved knitwear pop-up store where every jumper tells the story of a child helped by Save the Children is opening in Covent Garden to celebrate the charity’s annual Christmas Jumper Day campaign (Thursday 7th December) with pre-loved knits provided by Beyond Retro.
The Story Knits store will open its doors on Friday 1st December for one week and allow the public to pick up a one-of-a-kind second-hand jumper and take home a story that connects them with the charity’s work and gives more children a better future.

The curated collection of pre-loved knits brings to life the stories of 91 children – the number of young people helped by the charity around the world every minute. Each jumper has been handpicked and named after a child and is accompanied by a label telling their story. The jumpers cost £30, with 100% of proceeds going to Save the Children’s work in the UK and across the globe.
Since launching in 2012, Christmas Jumper Day has raised a total of £35 million to help transform the lives of children in the UK and across the world, by supporting them with the food, healthcare and education they need.

Over a decade on, Save the Children is hoping its biggest annual fundraiser will raise even more money to help children stay safe, healthy and learning.

To find out more and sign-up, visit www.christmasjumperday.org.

Opening times: 11:00 – 14:00 and 16:30 – 19:30