The Original Muck Boot Company and Forestry England Announce Landmark Wellbeing Partnership Rooted in the Outdoors
The Original Muck Boot Company, the iconic footwear brand built for life in the outdoors, has joined forces with Forestry England to become its first-ever National Wellbeing Partner.
This pioneering partnership is designed to help more people experience the healing power of forests, by supporting initiatives that connect communities with nature and promote mental and physical wellbeing.
Launching on World Mental Health Day (10th October), the collaboration is designed to create lasting impact by embedding shared values of outdoor adventure, community connection and wellbeing.
As part of the programme, Muck Boot will support wellbeing initiatives across five Forestry England sites. These include:
● Tailored activity sessions for community groups and individuals with mild-to-moderate health conditions.
● Projects and infrastructure improvements that reduce barriers to nature and create more inclusive, welcoming forest experiences for local communities.
● Jointly branded materials at key Forestry England sites will also encourage visitors to engage with nature. A year-round competition will invite people to share: “What are you thankful to the forest for?” Submissions via QR code will give participants the chance to win a pair of Muck Boots and a Forestry England membership.
● Throughout the year, Muck Boot will create moments that celebrate the joy and wellbeing benefits of spending time outdoors, whether that’s walking in nature, enjoying the outdoors throughout the seasons, or exploring with family and pets. These activations will highlight the durability and versatility of Muck Boots in all conditions, while also reinforcing themes of gratitude for nature, wellbeing and the positive impact of the partnership and the projects it has helped bring to life.
Muck Boot will also be donating boots to Forestry England’s Shadow Ranger Volunteers, who will wear them on muddy trails while promoting the wellbeing benefits of spending time outdoors.
Both Muck Boot and Forestry England share a mission to protect and celebrate the outdoors. Forestry England cares for over 1,500 forests across the country, providing safe, welcoming and accessible green spaces so that everyone, regardless of background or ability, can experience the restorative benefits of nature, Muck Boot compliments this by providing durable, weatherproof footwear designed for working, walking and exploring in nature. Together, this partnership reflects a deep commitment to making forests more accessible, inclusive and inspiring – ensuring future generations can continue to experience the restorative and wellbeing benefits of nature.
Milly Pestell, International Marketing Manager, The Original Muck Boot Company, says of the partnership:
“Muck Boot is honoured to partner with Forestry England as their first National Wellbeing Partner. This collaboration reflects our shared commitment to strengthening communities’ connection with nature and championing the benefits of spending time outdoors. With a proud heritage of delivering performance, comfort, and reliability in all conditions, Muck Boot is dedicated to supporting those who embrace life in the elements. Together, we aim to inspire more people to get outdoors and explore England’s forests, whatever the weather!”
Sophie Loveday, Forestry England Wellbeing Partnership Manager says:
“We’re delighted to welcome The Original Muck Boot Company as our first National Wellbeing Partner. This partnership is rooted in a shared belief that forests are vital spaces for improving mental and physical health. With Muck Boot’s support, we’re able to expand our wellbeing initiatives and make our forests more inclusive and accessible for everyone. Together, we’re helping more people discover the restorative power of nature.”
About The Original Muck Boot Company: It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100 percent waterproof boots and footwear that withstand the muckiest situations in every season. Over the past two decades, Muck has had the freedom to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY.
About Forestry England: Forestry England manages and cares for the nation’s 1,500 woods and forests, with over 313 million visits in 2024/25. As England’s largest land manager, we shape landscapes and enhance forests for people to enjoy, wildlife to flourish and businesses to grow. We are continuing the work we have already started to make the nation’s forests resilient to climate change and by 2026 we will:
● create at least 6,000 more hectares where we integrate wilding activities in our productive forests
