The Design Museum in London have launched the 11th edition of their annual design competition for children, Design Ventura. Design Vetura challenges participating students aged 13-16 to design a new product for the Design Museum Shop and the winning product is manufactured and sold at the shop later next year. To date over 92,500 students from 1,500 schools have taken part in the competition since it launched in 2010.
Participating teams must focus on designing a product that improves everyday life and this year artist and designer Yinka Illori has set the design brief. As a designer Yinka uses shape and colour to create objects that tell stories inspired by his British and Nigerian heritage and is best known for his Colour Palace at Dulwich Pavilion. Speaking about the Design Ventura project Yinka said “I wish I had had a programme like Design Ventura when I was younger. I am here now but the young people behind me, they are the future of the industry, the future of design. We need to nurture that talent and support and encourage those young people. Let them know that you can make a career out of design.”
Supported by Deutsche Bank as part of its global youth engagement programme, Born to Be Design Ventura provides a host of online resources, free workshops and in-person events, to help participating teams through the design process. From thinking about their audience for their product and working on the design to making decisions on the manufacturing, costing and marketing of product ideas and finally tips on pitching the ideas to a panel of judges.
After the teams have submitted their ideas ten shortlisted teams will be invited to Deutsche Bank’s London head office to pitch their ideas to a panel of expert judges including Yinka, a senior Deutsche Bank employee and the Design Museum’s Head of Retail. One winning team will be selected to develop their designs with a professional agency before their product is manufactured and sold. The money raised from the sales of the winning product will go to a charity of the students’ choosing. To date, Design Ventura has raised more than £13,000 for charity.
More information can be found on how to take part in Design Ventura at ventura.designmuseum.org and the deadline for final competition entries is the 24th February 2021.