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STIR UP MEALTIMES WITH LET’S COOK! BY HEINZ

AT HEINZ FOR BABY, WE’RE LAUNCHING OUR NEW RANGE OF COOKING AIDS, SPECIALLY MADE FOR LITTLE ONES AND BUSY PARENTS

Here at Heinz for Baby we’re excited to launch our all-new Let’s Cook! range, featuring two tasty new pastas and three delicious sauces for parents to mix and match for scrummy from-scratch style meals for little ones that are ready in minutes.

This year at Heinz for Baby we are celebrating 90 years of helping babies and parents thanks to our varied, affordable, and delicious baby food, and this July we launched our new Let’s Cook! range. Suitable for different ages from 6 months+ to 10 months+ and beyond, we’ve got fun pasta shapes and yummy sauces for little ones to enjoy a range of easy peasy meals.

The new range is ideal for parents who want to cook tasty homemade meals but also save on time. New research by Heinz for Baby* has found that the pressure on British parents to cook homemade food can be so high that over a third (36%) have admitted to fibbing and saying they had cooked something from scratch when they hadn’t. Their reasons for doing so say it all: 37% were afraid of being judged, 33% thought they would come across as a bad parent and 27% said they felt pressured. Well now, thanks to Let’s Cook!, busy parents have all the help they need!

Make a delicious meal in two simple steps:

Step 1 – Choose a Let’s Cook! Pasta – the perfect size for babies in playful shapes to put a smile on their face.

Step 2 – Pick a Let’s Cook! Sauce and simply stir into the freshly cooked pasta.

Our yummy new mix and match range includes:

3 X LET’S COOK! SAUCES

  1. Heinz Let’s Cook! Bolognese Sauce (7 months+) – This tasty tomatoey sauce counts as one of your baby’s five a day. Made with minced beef and vegetables with no added salt, and no artificial colours, flavours, or preservatives.
  2. Heinz Let’s Cook! Cheese Sauce (7 months+) – This smooth and creamy sauce is a natural source of calcium with no added sugar, and no artificial colours, flavours, or preservatives.
  3. Heinz Let’s Cook! Tomato & Ricotta Sauce (7 months+) – This delicious sauce counts as one of your baby’s five a day, with no added salt, and no artificial colours, flavours, or preservatives.

Clara Monksfield, Heinz for Baby Marketing Executive, said: “We’re thrilled to be launching our new Let’s Cook! range – super tasty, convenient and affordable, it’s perfect for parents looking to make quick and tasty meals with their little ones. Catering for a range of age stages, the combination of fun shapes and delicious sauces means you can mix and match to keep mealtimes varied and fun. At Heinz for Baby, we have 90 years’ experience when it comes to making baby food, and we know how important it is for parents to make sure their little ones get tasty food made with their needs in mind”

The full Heinz for Baby Let’s Cook! range will be on shelf in Asda and Tesco.

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