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The Reel Store Coventry

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The Reel Store - Machine memories

THE REEL STORE, COVENTRY – THE UK’S FIRST PERMANENT IMMERSIVE DIGITAL ART GALLERY

EXPECT A 360-DEGREE EXPERIENCE, SUITABLE FOR THE WHOLE FAMILY 

Coventry City of Culture Trust opened the UK’s first permanent immersive digital art gallery, The Reel Store, in May 2022.

Following on from the huge popularity of immersive art spaces around the world, the space now features innovative art commissions and is a permanent new visitor attraction in the heart of the city.

Housed in the old reel store at the former home of the Coventry Evening Telegraph newspaper, a space that once held the rolls of paper that the city’s stories were printed on is now hosting world renowned artists at a whole new scale.

There is an excellent café to enjoy with some great gifts to share as souvenirs and presents.

The main 800m2 exhibition space houses a large projection mapping canvas with multiple high quality video projectors and an immersive sound system.

Find out about Summer 2022 exhibitions here

Just a few minutes’ walk from Coventry City Centre, and its many shops and restaurants, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by any mode of transport.

Book tickets here

The Reel Store has been built to be accessible for everyone. If you have any questions around access, you can contact us on access@coventry2021.co.uk or chat to a member of our team when you arrive.

The Reel Store is wheelchair accessible with the following additions:

  • Changing Places facilities and accessible toilets
  • Audio description
  • BSL interpretated access and exhibition information via QR Codes
  • Visual guides available both in advance and at the exhibition
  • Hearing loops
Monday – Closed
Tuesday – Closed
Wednesday – 12pm-7pm
Thursday – 12pm-7pm
Friday – 12pm-9pm
Saturday – 12pm-9pm
Sunday – 12pm-7pm
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