Shaun the Sheep helping to teach about Road Safety
The famous character, created by award-winning studio Aardman, is supporting Brake’s flagship project for children and primary schools, Brake’s Kids Walk. The mischievous sheep and his flock will help children learn key road safety messages, while raising awareness among grown ups about protecting children on roads.
Brake’s Kids Walk with Shaun the Sheep will take place on Wednesday 26 June. The project, in partnership with Ocado Foundation, will see thousands of children aged 4-11 put their best feet forward when they take part in an organised walk to promote road safety and the health and planet-saving benefits of walking.
The project is free to take part in, with participants receiving a resource pack that includes posters, activity sheets, colouring sheets, banners, certificates, stickers, assembly presentations and lesson plans featuring Shaun the Sheep.
Brake has been helping schools, nurseries and parents talk to children about keeping safe near roads for almost 25 years. In 2018, more than 100,000 children are estimated to have taken part in Brake’s Kids Walk, with events taking place across the UK, as well as Europe and Africa.
On average, six children are killed or seriously injured on roads in Britain every day , and the World Health Organization says road crashes are the leading killer of children and young adults (aged 5–29) globally . As part of the project children can fundraise to support Brake’s work campaigning for safer roads and supporting people who have been bereaved or seriously injured following a road crash.
Shaun the Sheep is a stop-motion animated character who leads an adventurous life as leader of his flock on Mossy Bottom Farm. Since first appearing in Wallace & Gromit’s A Close Shave, Shaun has gone on to star in his own television series and a feature-length film. His second film Shaun the Sheep Movie: Farmageddon will be released later this year.
The new sheep-inspired road safety resources will be hosted on Brake’s new website for children, teachers and families at www.brakezebras.org.
Dave Nichols, community engagement manager at Brake, said: “We’re delighted to be working with Aardman on our major kids’ project and think Shaun will really help engage children with the important topic of road safety. This iconic character will not only help children learn vital messages that will stay with them for life, but will also give them a voice to call on grown ups to use roads safely. We look forward to having even more schools and nurseries get involved with our projects this year and support Brake’s vision of a world where all children can enjoy safe and healthy journeys.”
Beth Smith, brand manager at Aardman, said: “It’s great to be working with Brake. Learning about road safety is so important, and we hope that involving Shaun will not only help educate young children, but also add some fun.”
Julie Goodyear, Corporate Responsibility Project Manager at Ocado Foundation, said: “Ocado Foundation are proud to play our part in road safety and are firm supporters of Brake and Kids Walk 2019.”
 Reported Road Casualties in Great Britain: Annual Report 2017, Table RAS 30062
 Global Status Report on Road Safety, 2018, World Health Organisation
Brake - The Road Safety Charity
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