At Raring2go! we have a poster in our head office that reads ‘from every negative comes a positive’. This motto has never been more true than in this past year. Here’s how we have taken a real positive from a negative situation.
Raring2go! goes Regional
When the UK went into Lockdown in March 2020, and it was announced that schools would close, our normal school book-bag distribution channel for our magazines ended abruptly. As a consequence, we had to lean incredibly heavily on our digital platforms in order for our local editors to continue to deliver their vibrant, buzzing and jam packed magazines to families across the country. We did what so many businesses had to do; we pivoted to online.
In turn, this dependence on our online platforms gave us some interesting insights. One such insight was that we had very captive and engaged online audiences in areas of the UK where we had no local editions of our magazines. So, we decided to produce ‘regional editions’ of our Raring2go! magazines to reach those families that wouldn’t normally receive a local copy. And what an incredible reaction we have received so far. Families in areas we have no local presence in are now warmly receiving 'regional editions' of our magazines and giving us some great feedback to boot. We’re loving the many positive and encouraging comments coming back to us. We’re loving them so much in fact that we we’ve decided to step up another gear and expand our distribution to even more regions across the country.
So, from the very real negative of lockdown we almost ‘stumbled' on a very real and tangible positive - 'our regional editions’ - and it’s a positive that is already having an incredible impact on families looking for a distraction from what has been unfolding around them.
We're reaching far and wide alongside our sister editions in local areas, pulling together regional magazines to showcase what’s on, places to go, great ideas of what to do with the children for the Spring season.
For the Spring edition, we have recipes, ideas on ‘Getting Outdoors’ as it’s National Parks week week commencing April 17th plus we’re including lots of tips of what to do in the garden over the Spring plus lots, lots more…
Our current regional editions can be found here… and more will be added in time:
We genuinely hope you find them a useful and engaging resource for fun times with your family.
If you’re a business in any of the regions we already produce in and you’re interested to learn how you can feature in a forthcoming edition and generate greater awareness of what you do, how, where and when you do it, then please email firstname.lastname@example.org