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Encourage your budding film-maker

e4f52e84f47a43288543e06e267534a3.jpgAt Brake, we’ve launched an exciting new competition to inspire young people to raise awareness and campaign for safer roads.

Project24 tasks 11-18 year-olds to create their own 24-second short film that raises awareness about a road safety subject of their choice.

The title ‘Project24’ was chosen as figures from the World Health Organization show 1.35 million people are killed on the roads each year – the equivalent of one person every 24 seconds [1].

And road crashes are the leading cause of death for people aged 5-29.

Any parent will tell you that keeping their child safe around roads is a constant worry.

With more and more traffic on our roads, families are often torn between encouraging youngsters to be more active by walking and cycling, and a fear of letting them near dangerous roads.

It’s easy to understand why road safety is such a pressing issue for many families. The good news is there are lots of things that can be done to improve road safety at a local level, and we hope this competition gives young people a chance to do something positive.

Road safety matters to them, because it affects whether they can travel independently without fear of traffic or harm. From having safe places to walk and cycle, to having access to low-cost public transport. Young people are passionate about having their voice heard. Recent climate change protests have demonstrated the power they have.

Thanks to our partnership with Coop Insurance, we’ve 708e145b272960aa565ce4ede93403cf.jpgcreated free resources for families and schools to use with their young people and get their creative juices flowing. These include assembly slides, filming tips and fact sheets. These cover topics such as speed, driver distraction, drink and drug driving and seat belts. We’ve also produced some useful facts around eyesight, stress and fatigue as these can significantly affect your ability to drive safely.

Entries could include interviews, animations, poetry, artwork, music or anything else they feel like making – as long as it lasts no more than 24 seconds.

Rather than focusing on raising awareness, they could come up with some simple solutions to make roads safer, or to inspire people to campaign for safe and healthy journeys.

The best entries will be showcased through our website and social media channels across the globe. And winners will receive prizes for themselves and for their school or community group, including attendance at a special awards reception.

The contest is open to families, schools and colleges across the country as well as community groups such as Scouts, Guides, youth clubs and emergency service cadets.

So you can either register yourself and get involved with the activity as a family, or encourage your child’s teacher or youth leader to get involved and run it with their groups.

We can’t wait to see what your young person creates and you may just be surprised yourself by their level of understanding and ideas to make our roads safer.

The final date for entries is 4pm on Friday 3 April 2020. Winners will be announced in May.

REGISTER HERE NOW.

Dave Nichols - community engagement manager

Dave Nichols - community engagement manager

Dave Nichols - is the community engagement manager at Brake, the road safety charity. For more information click the links below

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