Current Location:


Localise Me

Are your kids safe in the car?


c2dc66854c34cff3362ec119282b9688(2).jpgA study released today by mifold, the Grab-and-Go child restraint, reveals that British parents are taking risks with their kids’ safety in cars when driving.

The study found that over a third of mums and dads have allowed their children to travel without a suitable child restraint and that 35 per cent of children aged between four and 12 years have travelled using the car seatbelt alone.  However, worryingly, over half of all parents don’t know that a child under 135cm tall can slide under a standard car seatbelt in the event of a crash and over a third don’t know that a car seat belt can cause serious injuries if the vehicle stops suddenly or is in a collision.

Father-of-four, Jon Sumroy, who invented mifold – a restraint that harnesses the child in three places, said: “There’s certainly confusion among parents about what’s required to keep their children safe. A car seat belt chest strap must lie on the collar bone, over the edge of the shoulder and the lap belt should rest on the bones of the hips. When a child is too small for a seat belt, as is the case before they are 135cm tall, it can cut into their face or neck and ride up onto their soft stomach - this is incredibly dangerous in the event of a collision.”

The study found ‘pester power’ is one of key the reasons parents feel they can’t always take in-car safety into account, with b9ef8152dad8cdde46dcccc961a0f929(2).jpgone in five saying their child has travelled unprotected as a result of them kicking up a fuss about using a suitable child restraint.

Josh Harris, Director of Campaigns for road safety charity, Brake, said: “Parents need to take responsibility for keeping their children safe, whether in their own car or in vehicles driven by other family members or childcare providers, by using appropriate restraints at all times.”



For more information on mifold click the links below

5 Tips to Ease the Stress of a Family Holiday

Looking forward to time away with your family this summer? If your answer is no, you’re not alone..

Families are flummoxed by car seat safety abroad

Research finds families are flummoxed by car seat safety laws ahead of the holidays

Games to play on long car journeys

Had enough of I Spy? Then have a look at our list of fun games to play with the kids in the car. 

Planning helps prevent cranky children on car journeys.

We're travelling further and more frequently with our children in our family cars. Take the fear out of longer car journeys with your children on board by planning ways to entertain and keep them occupied. 

Naughty but nice Puddings!

Naughty but nice Puddings!

Check out our delicious puddings, my favourite is the limoncello trifle, not suitable for the kids, but there are some other scrummy recipes that the whole family can enjoy! Take a look in our pudding section for recipes to make summer BBQ's and eating alfresco all the more tasty! My girls LOVE the chocolate pizza - making it, but mostly eating it!

Raring2go! KidsZone

Raring2go! KidsZone

Over the weekends and holidays there are always times when your children need some chill out time, or to fill an hour or so, or they say the dreaded 5 letter word - BORED! Well, our KidsZone is here to rescue you and them from these moments. Full of puzzles, colouring in sheets and activities from films and programmes there is lots to keep busy!