Current Location:


Localise Me

Staying Power


1ad973ea0ed2bc162f73b8cf63eb2e4b.jpgNearly a quarter of households have never switched energy provider...

  • Over a third of Brits think they're getting a good deal, despite average savings of £250* available by switching
  • A fifth of under 25s think green energy is a compelling reason to switch provider

New research shows that Brits are missing the opportunity to save hundreds of pounds by switching their gas and electricity provider. Almost a quarter of people surveyed (23%) have never switched and over a third (36%) are under the impression their current deal is good value for money, meaning millions of households are still unwittingly overpaying on their energy bills.

The study, conducted by the UK's leading price comparison site, MoneySuperMarket, looked at the barriers to switching energy, despite an average saving of £250 a year available for the millions of customers languishing on expensive standard variable tariffs.

Ironically, 75% of Brits said they would change provider if they could save up to £150 a year - this is at least £100 less than the average saving available by switching.

Yet what would happen if a household's energy bill went up, as is widely expected from the Big Six suppliers in the coming weeks? A similar proportion of people (71%) would switch provider if their bill rose by up to £75 a year - half of what it would take for those Brits to switch.

Aside from savings and costs, the findings show that one in five Brits believe that the switching process is too much hassle, preventing them from taking a few simple steps to see if a new provider could save money for the whole household.

Signalling a more worrying trend, 17% don't believe the advertised savings, suggesting that they are not going to gain what they've been promised when their new bill arrives.

Remarkably, one in 10 Brits have been led to believe the myth that they would be left without gas or electricity during a switch. This figure is even higher in the capital, where a quarter of Londoners believe that they'd be left powerless during a changeover.

Common Myths In Reality

€œI'll be left without gas or electricity during a switching process€

Energy suppliers don't each have their own branded pipes or cables providing energy. In reality a switch is exactly that, a seamless transfer between suppliers that you'll hardly notice

€œI'm renting so I'm not able to switch suppliers€

As long as the bill is addressed to you and you're the one paying for it, you can change suppliers - but it is worth informing your landlord for their records

€œI've signed up to a fixed tariff, so I can't change to another deal€

A fixed tariff means that the unit prices for gas and electricity won't change for a set period of time - however, peace of mind can cost a little more. If you want to switch tariffs, you can, just watch out for exit fees

€œIt takes way too much effort to switch energy providers€

It can take just five minutes to switch, just enter your postcode online and fill in your energy habits - save up to £250 a year for five minutes work

€œI have a pre-payment meter so am unable to switch€

As long as you don't have £500 or more debt on the meter you can switch. However, bear in the mind that the best deals are only available for people with credit meters

Interestingly, while only 8% of Brits overall see changing to a renewable or greener energy provider as a positive motivator for switching, this rises to a fifth amongst those aged 18 to 24. The younger generation think of green energy as a stronger stimulus, with 21% claiming that it would be a factor in convincing them to switch provider.

Stephen Murray, energy expert at MoneySuperMarket, commented€œWhat's interesting about the research is that people claim their tipping point to switch ranges from savings of £75 to £150 - yet they could actually save a much higher £250 on average by switching to a fixed rate tariff on a price comparison site today.

€œThe research also shows that many consumers perceive switching as a hassle. In reality, switching provider only takes five minutes and the cost of not switching from an expensive standard variable tariff far outweighs such as small investment of time.

€œWhile it's interesting to dig down into the reasons why many Brits aren't making the switch, it's also reassuring to see e7da59c39d4588e325f24e2f08d1129e.jpgthe younger generation is much more motivated by switching to a more environmentally friendly energy supplier - hopefully the future of British energy will be green!€

Households can take control of their energy bills and demystify the process of switching by visiting MoneySuperMarket's €œWhy Aren't More People Switching Energy Provider?€ page.

Do you know what your child is doing online

Do you know what your child is doing online

I wanted to share a little research from one of the schools we deal with...

Non-Toy Gift Ideas for Christmas or Birthdays

Non-Toy Gift Ideas for Christmas or Birthdays

Is your house already bulging at the seams with toys that the children refuse to be parted with? Then how about giving one of these great non-toy gifts this Christmas (or for a birthday idea).

Follow Santa on his Travels this Christmas Eve

Follow Santa on his Travels this Christmas Eve

Isn't technology a wonderful thing? Now we can use it to 'watch' Santa on his journey!

Huggies Little Swimmers Hygiene Mat

Huggies Little Swimmers Hygiene Mat

Huggies Little Swimmers is launching a brand new Hygiene Mat to make swimming with your little one stress-free.

Christmas Activities

Christmas Activities

If you are looking for ideas to keep the children busy throughout the Christmas holidays, or the kids want some ideas and inspiration for cards and gifts them take a look at our Winter KidsZone. Jam packed full of fun ideas that everyone can get involved in! Activities for indoors and out - some are messy, some are not! What are you waiting for?!?!

Christmas Baking

Christmas Baking

We all know that the festive period is a time for giving, spending time as a family and for over indulging, and we are here to help! Our Christmas recipe section has lots of tasty treats to satisfy the sweet and savoury cravings of the whole family. Get busy in the kitchen with the kids and enjoy some delicious food together this Christmas.