Start-rite and Floppets team up to treat school kids
How do you Flop?
Start-rite shoes has teamed up with Floppets, the latest collectible craze to hit the UK, to offer its back-to-school customers an exclusive gift. From June 2013, children will receive a free Start-rite Surprise Floppet with every pair of selected Start-rite school shoes.
Floppets is the latest craze from America: collectible toys with Velcro straps, so children can attach them to shoes, flip-flops, book bags, pencil cases, pencils or even fingers and toes! The collectibles hare already proving a hit in the UK; they sold out within two weeks of launch at the begining of the year.
The Start-rite Surprise collectable characters include Reach the Giraffe, Asia the Panda, Pop the Penguin, Reef the Fish, Uproar the Lion, and Silk the Spider (exclusive to the Arachnid shoe).
Children will receive a foil packed Start-rite Surprise with selected Start-rite school shoes, available to purchase from all Start-rite stockists and online at www.startriteshoes.com from 01 June 2013.
Floppets are also available at Toys R Us, WHSmith, The Entertainer, smaller retail confectionary stores in the UK, and Smyths in Ireland.
With 220 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages.
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