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Shoes to give children freedom to go their own way


3f61cc8e64d04b571ad13d2e918663fa.jpgStart-Rite Shoes announces a new identity and exciting new range as it reveals 18 months of in-depth research into children; their growing feet and how they live and move today.

The new styles are designed around the latest thinking in children’s health, developmental and social needs. The brand has also taken advice from an expert team in biomechanics, physiology and podiatry. Start-Rite shoes will endure whatever children put them through.

Designs and a fresh ID for a renewed purpose from this pioneering brand

The new designs are responsive to children’s varied personalities and activities. The soles are designed for life stages and there is high performance grip with built in slip resistance.

New testing regimes exceed all industry standards. This pioneering range will challenge the status quo and raise the bar on what parents should expect from their children’s shoes.


  • Double the recommended stitch strength and super strong nylon bonded threads
  • If a prototype shoe doesn’t look as good as new after the equivalent of 100,000 steps then it doesn’t make it into the range
  • Shoes tested on 13 different surfaces, in line with where children take them on a daily basis
  • Waterproof shoes tested by flexing them 30,000 times while immersed in a water tank
  • Every new style shoe is trialled over three months by kids
  • Riptapes are opened and closed 5,000 times. D-rings double industry standards

The product and design team has also managed to balance contemporising the traditional 7425a3988265c901f9add6578356b42c.jpgStart-Rite styles we all know and love, with creating new and exciting designs that still reflect the brand’s 226 year heritage.

New styles for the Spring Summer collection include ‘Charge’, ‘Flow’ and ‘Cruise’.

‘Charge’ - the toughest Start-Rite shoe ever, an all-terrain design for every young adventure seeker. The shoe features advanced synthetic nubuck 360-degree protection and an ultra-flexible traction sole, a removable, moulded footbed, with anti-bacterial lining and padded ankle for the busiest feet. 

Available in blue, orange, pink and black, sizes range from small size 7 to large 4 in multi-width fittings.

RRP from £47.99

‘Flow’ - an incredibly versatile shoe. Helps little feet get ready with quick pull on and off riptape fastening. Enhanced protection around the toe, heel and side, the super tough nylon-bonded thread and microfibres keep these water resistant dark grey shoes looking fresh for longer. Available in navy blue, dark grey, grey and red and in sizes small 2 to large 4 in multi-width fittings.

RRP from £44.99

New for precious pre-walking feet is ‘Cruise’. In Start-Rite’s iconic Mary Jane silhouette, these gorgeous shoes are made with ultra soft leather and cushioned insoles for instant comfort.  The heel and tow bumper are scuff-resistant and these most flexible, lightweight soles give freedom for little toes to grip and spread. The riptape strap maintains a secure fit. Available from a small size 2 to small 4 in multi-width fittings, Cruise comes in navy blue, silver, red and pink.

RRP from 28347a00d31382a437cb20eb06309b6b.jpg£29.99

Look out for even more new styles and exciting innovations in the Autumn range, hitting the shops in June!

#KeepExploring with #StartRite



With 220 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages.

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